David Beckham Is Launching His First Skincare Collection in 2017

The retired soccer — we mean, football — player has inked an ambassadorship with Biotherm Homme.

Victoria isn't the only Beckham diving into the beauty business. 

David Beckham has signed on as the first global ambassador of L’Oréal-owned Biotherm Homme in a multi-year partnership. The first campaign advertising the brand's N°1 moisturizer Aquapower will be released in June but, perhaps more excitingly, Beckham will also collaborate on a range of men's skin-care and grooming products set to launch in 2017.

"I've been thinking about developing a skin-care range for a long time and it wasn't until I started speaking with Biotherm that it all came together," said Beckham in a statement. "It's the first time a male celebrity of this stature has developed a skincare collection," added Biotherm General Manager David Fridlevski.

The collection of eight to twelve skincare and body products will retail under about $50. Fridlevski told the trade publication that with Beckham on its team, Biotherm Homme hopes to win over male customers between the ages of 25 and 30 in Europe and the U.S. 

The 41-year-old retired soccer player, whose list of endorsements include Coty, H&M, Belstaff and Adidas, is showing no signs of waning popularity with brands. Last year he formed Seven Global, a joint venture with Global Brands and Simon Fuller (the British entrepreneur best known for founding "American Idol") to further develop consumer product categories around the influential sports star.